The Selling 7 are the seven videos most likely to get marketing and sales results and bring in revenue.

They are also the videos we’ve found to most effectively shorten the sales cycle by allowing prospects to navigate more of the process through video. 

These seven types of videos are:

1. 80% videos that answer frequently asked questions about a product or service.
2. Employee bio videos that introduce your team and establish trust faster with a prospect.
3. Product/service videos that describe your product or service and establish who is/is not a good fit for them.
4. Landing page videos that increase conversion rates by setting expectations and communicating the value.
5. Cost videos that clarify how pricing works.
6. Customer journey videos that show how products and services have been successful for others in the real world, thereby establishing social proof.
7. “Claims we make” videos that prove what you say about who you are and what you sell are true by showing it. 

If you hire a videographer to work on your team, that person should be able to turn out these videos pretty quickly and cheaply — much more so than an outside production company.